Ermenegildo Zegna

The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world’s finest textiles through innovation and the sourcing of the noblest fibers directly from their markets of origin, the company is managed today by the fourth generation of the Zegna family with Gildo Zegna as CEO. Since the late 1980s, Zegna has created a global luxury brand which now ranges from fabric to clothing to accessories, and is focused on retailing, pioneering early entry in emerging luxury markets. Today there are 513 Zegna stores in over 100 countries around the world. In 2000 The Group established Fondazione Zegna, of which Anna Zegna is President, to manage the philanthropic activities of the Zegna family in support of organizations that work to improve society and the environment. In 2012 a new Ermenegildo Zegna project was launched worldwide: ZegnArt, an independent commitment focused on international collaboration in the field of visual arts.

Turbulence manages the brand’s press relations in the Benelux, from showroom management and product placement to copywriting and press releases. We deliver elaborate and dedicated press campaigns to build long-lasting stories, along with high-quality press coverage in print, broadcast and digital media. We set up ambassadorships with opinion leaders and tastemakers to amplify brand awareness. 

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