At the heart of everything that HAY does is the notion that contemporary design should spring from a good idea, innovative technology and quality materials in combination with joyful, straightforward and uncomplicated aesthetics. 

Turbulence oversaw the launch of a new HAY retail location in Hasselt and the launch of the ‘Wrong for HAY’ collection in Antwerp. We curated the guest list from our coveted database of upscale media and top-notch influencers to ensure an optimal balance of high-quality editorial coverage that would do justice to the brand’s image. We developed the creative concept and took care of the entire process from A to Z. 

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