I love Mr. Mittens

Belgian designer Stéphanie Caulier began knitting at a young age, learning from her mother and grandmother. When her passion was reignited after visiting a knitting café in New York in 2007, she launched her own collection of hand-knit pieces. With a focus on sustainable production, I Love Mr Mittens utilises the talents of a community of independent knitters to produce chunky, oversized sweatshirts and accessories. Within a few seasons, I Love Mr Mittens grew into an internationally renowned brand with stockists such as Centre Commercial (Paris), Icon (London), Clic (St Barth’s & New York), Rare Market (Seoul) and James (Nieuwpoort). 

Turbulence manages the brand’s PR and strategy, from showroom management and product placement to copywriting and press releases. We deliver elaborate and dedicated press campaigns to build long-lasting stories, along with high-quality press coverage in print, broadcast and digital media. Turbulence curates the seeding strategy and sets up ambassadorships with key influencers and bloggers to amplify brand awareness.