Le Labo

Le Labo believes fine perfumery must create a shock - the shock of the new, combined with the shock of the intimately familiar. They believe that fine perfumery must be irreverent and that it is more humane to test cosmetics on New Yorkers than on animals. The future of luxury (hence of perfumery) lies in craftsmanship. They believe in the soulful power of thoughtful hands: hand-picked roses, hand-poured candles, hand-formulated perfumes and handshake agreements.

Turbulence manages the brand’s press relations in the Belux, from product launches and press releases to showroom management and product placement. We deliver elaborate and dedicated press campaigns to build long-lasting stories, along with high-quality press coverage in print, broadcast and digital media. We set up ambassadorships with on brand opinion leaders and tastemakers to amplify brand awareness.