Oakley is one of the leading product design and sport performance brands in the world. Known for its innovative lens technologies and being chosen by world-class athletes to compete at the highest level possible. 

The brand extended its position as a sports eyewear brand into apparel and accessories, offering male and female product lines, appealing to sport and lifestyle.

Turbulence manages the brand’s press relations in the Belux, from showroom management and product placement to copywriting and press releases. We deliver elaborate and dedicated press campaigns to build long-lasting stories, along with high-quality press coverage in print, broadcast and digital media. We set up press launches, in-store events, interviews and ambassadorships with opinion leaders and tastemakers to amplify brand awareness.