Prada Eyewear

Prada represents Italian culture and tradition. The eyewear brand reflects the approach with unmistakable style, refined elegance and uncompromising quality. The Prada Linea Rossa line is inspired by the world of luxury sports to convey an everyday casual yet sophisticated style.

Turbulence manages the brand’s press relations in the Belux, from showroom management and product placement to copywriting and press releases. We deliver elaborate and dedicated press campaigns to build long-lasting stories, along with high-quality press coverage in print, broadcast and digital media. We set up press launches, in-store events, interviews and ambassadorships with opinion leaders and tastemakers to amplify brand awareness.