Juliette Swildens grew up in a deeply creative family and is passionate about fashion. The Swildens family is behind the children's brand Bonpoint, A. Goutal perfumes and renowned Parisian concept store, MERCI.

Her love of fashion led her to create her own brand in 2006. Influences from the 70s, 80s and 90s have come to nourish her designs and fashion culture. Swildens’ identity is at once bohemian and chic, rock and classic - all tinted with natural materials, refined colors and feminine cuts.

Swildens blends codes of men's wardrobe, Parisian chic, vintage, all with a touch of femininity. Natural materials are always soft, comfortable and colors refined. Some pieces have become iconic at Swildens: overalls, the man's shirt, the bohemian skirt... for a look both casual and sophisticated.

Turbulence manages the brand’s PR in the Belux. Through our local insight, we created a compelling dialogue between the brand and its target audiences in the Belux. On a daily basis, we deliver dedicated PR management, handling every aspect of public relations, from showroom management, seeding and product placement to editorial campaigns, strategic copywriting and press events. We deliver elaborate and dedicated press campaigns to build long-lasting stories, along with high-quality press coverage in print, broadcast and digital media.