The house of Tuinch is a newcomer on the fashion scene, but its soul delves into the depths of Asia’s grand cashmere tradition. This recently-launched Belgian luxury label has garnered the attention of high-end shops such as M'oda 'Operandi and influencers such as Olivia Palermo and Pernille Teisbaek for its conscious ethos and effortless aesthetics.

Turbulence has been the primary partner for this grand project’s brand launch and brand building. From logo design to printed matter and online presence, all graphic and strategic elements have been put together by Turbulence. A strong identity was defined and followed throughout the process. Photoshoots and catalogues are always in line with the brand’s identity, delivering elegant and impactful solutions for an up-and-coming luxury brand. Strategic consulting and conversation management have led to flourishing social media, bold brand awareness and an inspirational collaboration with it-girl Pernille Teisbaek. An effective dialogue was created between the brand, the media and its target audience through compelling storytelling and an international PR campaign.

1/8Photoshoot fall winter ‘16/’17 with Pernille Teisbaek.