Wali Mohammed Barrech

After graduating with a Master’s degree in 2012 from the Royal Academy of Fine Arts in Antwerp, Belgium, Wali Mohammed Barrech founded the eponymous label Wali Mohammed Barrech in Copenhagen, Denmark, in 2013 designing apparel and accessories. The label is continued in Antwerp with a focus on accessories, launching FRAMESERIES OI. The WMB FRAMESERIES is a composition of memories, templates, intentions and references materialized in the form of handbags. The purpose of the collection is to present a series of engineered objects that are not only totemic and sculptural, but equally practical and functional.

Turbulence has been the primary press agency worldwide for the brand launch and brand building. An effective dialogue is created between the brand, the media and its target audience through compelling storytelling and international PR campaigns. On a daily basis, we deliver dedicated PR management, handling every aspect of public relations, from showroom management, seeding and product placement to editorial campaigns, strategic copywriting and press events. Each international press event features a highly customized and bespoke approach.