Aesop Brussels

Turbulence helmed the launch of the Aesop Brussels store, crafting an elaborate PR strategy and campaign ahead of the store opening through creative ambassadorships and content collaborations. Turbulence managed the guestlist, a careful balance of upscale media and local tastemakers, to support the launch event with maximum brand awareness and high-quality editorial coverage. Internationally, Turbulence operated as a liaison with architecture and design magazines on high-profile features.