Clio

Once known as Clio Goldbrenner, the Belgian accessories house has reintroduced itself simply as Clio — a quiet evolution rather than a revolution. With softer lines, a more nuanced tone, and a renewed focus on timeless design, Clio is writing a new chapter under the creative and strategic leadership of Marie Mys. The brand’s ethos remains rooted in quality and character, yet expressed today with subtlety, lightness, and contemporary relevance.

At Turbulence, we are guiding Clio’s repositioning through a holistic communications strategy. Our work includes PR campaigns, press relations, press trips, KOL and influencer events, and brand activations that bring the new Clio universe to life. From curated product launches and cultural moments to immersive experiences such as seasonal pop-ups, our goal is to anchor Clio’s refined identity in the public eye — ensuring the brand is rediscovered by long-time admirers and discovered anew by the next generation of design-conscious consumers.