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Turbulence oversees Havaianas‘ overall PR strategy and execution, amplifying the brand awareness in the Belgian market. Combining day-to-day PR management, strategic seeding, influential partnerships and dedicated press campaigns, Turbulence puts into place a top-down PR approach. From project curation with creative partners over sample liaising with top-tier media titles to high-quality print and digital media coverage, Turbulence navigates as Havaianas’ first point of contact in Belgium. We support press-generating initiatives by setting up influencer activations, press events en in-store events with KOL’s to leverage high-quality short and long lead coverage.