Turbulence oversees Lacoste’s overall PR strategy and execution, amplifying the brand awareness in the Belux market. Combining day-to-day showroom services, strategic seeding, influential partnerships and dedicated press campaigns, Turbulence puts into place a top-down PR approach. From project curation with creative partners over sample liaising with top-tier media titles to high-quality print and digital media coverage, Turbulence navigates as Lacoste’s first point of contact in Belgium and Luxembourg. Also, Turbulence manages the Belgian and Luxembourg RSVPs and guestlist for the Lacoste runway show at Paris Fashion Week and oversees brand presentations in the Belgian market. Finally, we support press-generating initiatives by setting up press trips, press events en store openings with key media titles to leverage high-quality long lead coverage.