Loro Piana

Synonymous with Italian excellence, Loro Piana is globally revered for its unparalleled cashmere, fine wools, and quiet luxury aesthetic. In 2025, the maison marked a milestone with the first arrival of its women’s main collection in Belgium — an event that underscored the brand’s growing presence in the Benelux.

Turbulence was entrusted with the PR campaign, press outreach, and KOL event to celebrate this launch. We curated an intimate experience that reflected Loro Piana’s refined codes of discretion and craftsmanship, bringing together top-tier press and key opinion leaders to engage with the collection first-hand. Through strategic storytelling and selective visibility, we positioned the launch not just as a retail moment, but as a cultural entry point — introducing Belgian audiences to a brand that defines the essence of timeless elegance.