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LRNCE x Bellerose

Turbulence delivered a highly targeted PR campaign and organized a press & influencers event to launch the LRNCE x Bellerose capsule. Laurence Leenaert, founder and designer of the Belgian-Moroccan lifestyle brand LRNCE, teamed up with Bellerose for an exclusive handcrafted t-shirt and scented candle collection. We organized an ambient launch event by gathering prominent Belgian press, drawing up a guest list of notable influencers and invoking suitable caterers, to increase awareness for both the capsule collab and the reopening of the Bellerose flagship store in Ghent.