Pyrenex

Founded in 1859 in Saint-Sever, Pyrenex is a French heritage brand renowned for its down jackets, outerwear, and bedding crafted from the finest Pyrenean feathers. With over 160 years of expertise, Pyrenex combines tradition with innovation, bridging authentic craftsmanship and contemporary design.

At Turbulence, we oversee PR, press trips, brand building in the Benelux, and influencer marketing for Pyrenex. Our role is to anchor the brand’s French heritage within the Benelux market while amplifying its modern relevance. Through curated press activations, targeted influencer partnerships, and immersive brand experiences, we ensure Pyrenex resonates with media, tastemakers, and consumers alike — reinforcing its position as a timeless symbol of quality and style.