Persol translates to “by sun”. The eyewear brand is the proud heir to a culture of excellence and craftsmanship. With its irresistible appeal of timeless design the designs are favorites in the world of cinema.

Turbulence manages the brand’s press relations in the Belux, from showroom management and product placement to copywriting and press releases. We deliver elaborate and dedicated press campaigns to build long-lasting stories, along with high-quality press coverage in print, broadcast and digital media. We set up press launches, in-store events, interviews and ambassadorships with opinion leaders and tastemakers to amplify brand awareness.