Ray-Ban’s values are timeless style, authenticity and freedom of expression. The brand has been a leader in sun and prescription eyewear for generations. Since the introduction of the Aviator model, the brand has been at the forefront of cultural change, becoming a symbol of self-expression.

Turbulence manages the brand’s press relations in the Belux, from showroom management and product placement to copywriting and press releases. We deliver elaborate and dedicated press campaigns to build long-lasting stories, along with high-quality press coverage in print, broadcast and digital media. We set up press launches, in-store events, interviews and ambassadorships with opinion leaders and tastemakers to amplify brand awareness.